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Job Category

Sales

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Marketing Cloud Specialist-Data & Personalization Solutions Engineer

About Salesforce:

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Overview:

The Data and Personalization Specialist plays a pivotal role in aligning innovative digital marketing strategies for our customers across a multitude of industries. This role focuses on partnering with Marketing Cloud Solutions Engineering & Architect teams, to lend deep expertise during sales cycles. The Specialist will also partner with Account Executives & Solutions to prioritize and identify opportunities for growth across Open Pipeline & the product’s key capabilities.

Scale is the fuel that drives growth in our organization. To this end, you will work with your SE counterparts to enable them on our data and personalization capabilities, ensuring the business has the tools it needs to win. You will be expected to professionally navigate conversations around the evolving programmatic landscape, as well as our overall data platform & personalization positioning to our clients. Fluency in how these play into the larger Salesforce Platform and Ecosystem will be paramount for success.

Department Description:

The Solution Experts team is an innovative group of architects and specialists at the heart of our Solution organization. This talented team assists customers and prospects by developing and implementing strategies that elevate their digital marketing efforts. Through collaboration with customers, the Product team, Professional Services, and Partners, our Solution Experts craft unique solutions that enable our customers to connect with theirs in innovative ways. The environment within the Solution Experts team is dynamic and constantly evolving, with expertise in design, business consulting, and technology harnessed daily to drive innovation.

Responsibilities:

As a Data and Personalization Specialist within Salesforce Marketing Cloud, you will:

Solve Business Problems - Take ambiguous and complex business problems and, using research and business assessment capabilities, define the problem, drive innovative ideas, define the opportunity set, and recommend actionable next steps.

Drive Innovation - Bring rigor to a client’s decision making process by presenting and evaluating solution options, and driving consensus among key stakeholders. In some instances, we help our clients develop new decision frameworks and governance processes that continue to deliver value far beyond a particular engagement.

Connect the “Art of the Possible” - Assist Solutions Engineers with delivery of software demos, rapid prototyping, and storytelling to show how connected experiences come to life with the Salesforce Marketing Cloud Data & Personalization products. This includes the delivery of executive level software demonstrations, construction of future state customer journey strategies, and developing long term IT roadmaps.

Cross Platform Collaboration- As a Specialist, you will take your understanding of multiple landscapes (Personalization, AdTech, MarTech, CRM, Segmentation, Real-Time Decisioning), and develop solutions across Salesforce’s technology stack to create the most robust & effective offering for prospective clients.

A Teaching Mindset- Our team is predicated on the idea of scale. You will be in constant search for multipliers, or opportunities to grow the impact of your knowledge across the team and organizations. Developing enablement content, working with your aligned teams on approaches, tinkering with our products, and running internal workshops are all examples of multipliers.

Your Impact:

“Solutioning” is fundamental to the specialist's role. It is important to realize that a component of the responsibilities will include assisting the customer, Account Executive and Professional Services team with the discovery, analysis and ultimately the recommendation of strategic solutions for the customer. These Solutions will leverage the Marketing Cloud technology to address the core marketing challenges and objectives that are uniquely identified for each customer.

Required Qualifications:

• 5+ years experience in solutions engineering/solutions architecture/technical consulting role ideally in the SaaS space

• Experience with Personalization Platforms as an SE or a Client of the software

• Exposure to and interest in CDP technologies

• Excellent communication and presentation skills; dynamic (persuasive) in presenting ideas to clients and prospective clients from Individual Contributor to C-level

• Understanding & ability to articulate the interplay between Marketing, Advertising, and Customer relationship management

• Experience with an ESP or Marketing Technology Platform
  

Preferred Requirements:

• B.S. Computer Science, Software Engineering, MIS or equivalent work experience And/ Or Basic understanding of web/ database coding languages including but not limited to: HTML, CSS, JS, React, SQL

• Natural tinkerer, with an innate curiosity for exploring and experimenting to solve complex technical challenges

• Demonstrated success driving change within client organizations

• Past experience in organizational design consulting, process design and optimization, digital governance, and team dynamics a strong plus

• Assisting the partner to assess fit of our solutions within the more global offering of the strategic partner

• Analyze, structure, and negotiate long-term technology roadmap initiatives with clients and partners

• Ability to understand, communicate and manage across the entire project lifecycle

• Broad knowledge of technology trends and relevance to clients businesses

• Proven experience leading strategy and digital roadmap projects in a complex business and marketing environment

• Strong understanding of user research, user-centered design principles and online consumer behavior

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.For New York-based roles, the base salary hiring range for this position is $91,770 to $184,940.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.