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The Marketing Technology & Sales Enablement Category Manager is a strategic leader responsible for optimizing Humana’s investment in marketing technology, demand generation, and sales enablement tools. This role focuses on enhancing lead generation, optimizing marketing automation, and ensuring the seamless integration of technology and data analytics to drive business growth.

Overview of the Role & Responsibilities.

1. Marketing Technology & Automation

• Develop and execute procurement strategies for MarTech platforms, including CRM, marketing automation, data analytics, customer segmentation, and personalization tools.
• Partner with marketing, sales, and IT teams to optimize the MarTech stack, ensuring seamless integration and scalability.
• Evaluate and negotiate contracts for SaaS solutions, AI-powered marketing tools, and emerging marketing technologies to enhance efficiency and personalization.

2. Lead Generation & Sales Enablement

• Develop and execute procurement strategies for lead generation initiatives including account-based marketing (ABM), digital advertising, SEO, and paid media performance tracking.
• Partner with sales and marketing teams to implement solutions that improve lead capture, conversion rates, and sales funnel efficiency.
• Oversee the procurement and contracting of third-party lead generation services, including content syndication, intent data providers, and prospecting platforms.
• Ensure that data privacy and compliance regulations (GDPR, CCPA, HIPAA) are upheld in all lead acquisition and customer data strategies.

3. Supplier Management & Negotiation

• Lead the end-to-end RFP and negotiation process for marketing technology, lead generation platforms, and analytics solutions.
• Structure agreements with SaaS providers, digital agencies, and lead generation vendors to drive cost efficiencies, performance transparency, and contractual accountability.
• Analyze total cost of ownership (TCO), cost-per-lead (CPL), and return on marketing investment (ROMI) to ensure procurement decisions maximize business impact.

4. Cross-Functional Collaboration & Governance

• Act as the liaison between procurement, marketing, sales, and IT teams to align technology investments with business objectives.
  • Develop data-driven procurement strategies to enhance marketing measurement that help optimize media mix modeling, attribution, and campaign performance tracking.
• Develop procurement governance frameworks to manage vendor compliance, data security, and performance tracking.
• Provide strategic guidance on budget planning, cost forecasting, and contract optimization for marketing technology investments.

Use your skills to make an impact

Required Qualifications

• Bachelor’s degree in Supply Chain Management, Business, Marketing, or a related field.
• 6-10 years of experience in procurement, sourcing, or supply chain management
• 3+ years of project leadership experience, managing complex supplier negotiations and contracts.
• Strong analytical and financial acumen, with the ability to assess procurement impacts on business performance.

Preferred Qualifications

• Strategic Procurement marketing experience
• Previous experience in marketing procurement, marketing technology sourcing, or digital transformation.
• Indirect services procurement experience
• Expertise in MarTech solutions, lead generation strategies, digital advertising procurement, and demand generation platforms.
• Experience in SaaS procurement, digital marketing strategy, or enterprise marketing technology selection
• Master’s degree (MBA, Supply Chain, or Marketing focus).

Additional Information-

Louisville, Ky hybrid office workstyle for those within a commutable distance.

Hirevue Statement

As part of our hiring process for this opportunity, we will be using an interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

Work at Home Guidance

To ensure Home or Hybrid Home/Office associates’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

SSN Alert Statement

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [email protected] with instructions on how to add the information into your official application.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$104,000 - $143,000 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 08-30-2025

About us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.