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Market VP, Value-Based Care Business Development

Humana

Humana

Sales & Business Development
Remote
Posted on Mar 13, 2025

Become a part of our caring community and help us put health first

CenterWell, a Humana company, creates experiences that put patients at the center. As the nation’s largest provider of senior-focused primary care, one of the largest providers of home health services, and fourth largest pharmacy benefit manager, CenterWell is focused on whole-person health by addressing the physical, emotional and social wellness of our patients. As part of Humana Inc. (NYSE: HUM), CenterWell offers stability, industry-leading benefits, and opportunities to grow yourself and your career. We proudly employ more than 30,000 clinicians who are committed to putting health first – for our teammates, patients, communities and company. By providing flexible scheduling options, clinical certifications, leadership development programs and career coaching, we allow employees to invest in their personal and professional well-being, all from day one.

The Home Solutions business segment is comprised of two major brands – CenterWell Home Health (CWHH) and OneHome (OH) with ~11,000 associates dispersed across more than 350 locations nationwide.

CenterWell Home Health specializes in personalized, comprehensive home care for patients managing a chronic condition or recovering from injury, illness, surgery or hospitalization. Our care teams include nurses, physical therapists, occupational therapists, speech-language pathologists, home health aides, and medical social workers – all working together to help patients rehabilitate, recover and regain their independence so they can live healthier and happier lives.

OneHome coordinates a full range of post-acute care ranging from home health, infusion therapy and durable medical equipment services at patients’ homes. OneHome’s patient focused model creates one integrated point of accountability that coordinates with physicians, hospitals and health plans serving more than one million health plan members nationwide. OH was acquired by Humana in 2021 to advance value-based care. Our culture is inclusive, diverse, and above all, caring. It is important to us that our employees are engaged, supported and fairly treated. We offer a comprehensive benefits package to ensure the health and financial well-being of you and your family

As part of our strategic plan, Home Solutions is creating a new leadership position within Strategy & Business Development that will focus on transformational change to accelerate growth in our OneHome business through increased Value-Based Care (VBC) relationships. The Market VP, Value-Based Care Business Development spearheads the value-based growth agenda with a focus on achieving path-to-value goals for OneHome. This position requires an in-depth understanding of how organization capabilities interrelate across segments and/or enterprise wide.

At a high level, the Market VP will build relationships with a wide range of healthcare organizations with the end goal of securing contractual agreements in which various home health service functions are outsourced to OneHome. These organizations could include payors, health plans, risk-bearing physician groups, Accountable Care Organizations, etc. The Market VP will manage the entire sales cycle, including identifying the target audience, orchestrating the RFP process and managing/growing the account relationship over the long term.

This will be an individual contributor role with extensive matrix relationships across the entire Humana/CenterWell enterprise. Thus, it calls for a leader who thrives on direct, hands-on involvement and who excels in using influence (rather than authority) to get results. This position can be located anywhere within the lower 48 contiguous states. A travel commitment that will typically fluctuate from 25-50% should be expected.

Key Responsibilities

  • Developing VBC sales strategies for new opportunities and partnerships, inclusive of communicating company’s unique value proposition and exemplifying a deep understanding of the business model and how it adds value to prospective clients.
  • Driving revenue growth by winning and maintaining VBC accounts through business-to-business sales.
  • Partnering with data/analytics to inform financial analysis and building of models for new opportunities.
  • Managing the entire sales cycle from beginning to end, bringing in specific subject matter experts as needed to support the cycle.
  • Collaborating with numerous cross-functional resources to drive deal execution; utilizing strong relationships to sell internally within Humana and externally.
  • Supporting business cases for new product development, building business cases for new ideas, including financial and clinical considerations, build vs. buy options, market opportunity, level of effort and potential pathing; managing financial models and pro forma P&Ls for initiatives.
  • Serving as consolidator and reviewer of ideas for the broader organization.
  • Designing messaging and content for internal senior executives and the board.
  • Understanding competitive landscape and key market dynamics, informing enterprise approach to growth and strategy around emerging trends.
  • Defining the future state of VBC Business Development and the staffing levels that it may require.


Use your skills to make an impact

Key Candidate Qualifications

In general terms, the ideal candidate will be a seasoned business executive with payor and/or provider experience in a value-based operating model. This leader will have a proven track record of impactful business-to-business sales, focusing on the sale of services, rather than tangible physical products. He/she will have a “roll up the sleeves” mindset and extensive leadership experience (typically 8+ years), with a track record of inspiring teams (direct and indirect) to effectively collaborate and together achieve results. This person must also be a dynamic and entrepreneurial executive with the ability to work effectively in a company with a startup culture and mentality.

In addition to the above, the following professional qualifications and personal attributes are also sought:

  • Bachelor’s degree is required; MBA or other advanced degree will be advantageous.
  • An existing network of contacts across most large payers (Aetna, Cigna, etc.) or experience in any kind of role that required selling into health plans.
  • Excellent oral and written communications skills, including the polish, poise, and executive presence that will ensure effective interaction with executive level audiences and key stakeholders internally and externally.
  • Current or recent experience in a complex, highly matrixed company, with proven ability to influence leaders and key stakeholders in such an environment.
  • Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs and win their co-ownership in the outcome.
  • Solid grasp and understanding of both the payor and provider sides of the healthcare industry.
  • Must be a dynamic and entrepreneurial leader with the ability to work effectively in a company with a startup culture and mentality.
  • High strategic agility with strong problem solving and critical thinking skills

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.


$203,400 - $279,800 per year


This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 03-25-2025


About us

About CenterWell Senior Primary Care: CenterWell Senior Primary Care provides proactive, preventive care to seniors, including wellness visits, physical exams, chronic condition management, screenings, minor injury treatment and more. Our unique care model focuses on personalized experiences, taking time to listen, learn and address the factors that impact patient well-being. Our integrated care teams, which include physicians, nurses, behavioral health specialists and more, spend up to 50 percent more time with patients, providing compassionate, personalized care that brings better health outcomes. We go beyond physical health by also addressing other factors that can impact a patient’s well-being.About CenterWell, a Humana company: CenterWell creates experiences that put patients at the center. As the nation’s largest provider of senior-focused primary care, one of the largest providers of home health services, and fourth largest pharmacy benefit manager, CenterWell is focused on whole-person health by addressing the physical, emotional and social wellness of our patients. As part of Humana Inc. (NYSE: HUM), CenterWell offers stability, industry-leading benefits, and opportunities to grow yourself and your career. We proudly employ more than 30,000 clinicians who are committed to putting health first – for our teammates, patients, communities and company. By providing flexible scheduling options, clinical certifications, leadership development programs and career coaching, we allow employees to invest in their personal and professional well-being, all from day one.


Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.