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Senior Marketing Campaign Developer



This job is no longer accepting applications

See open jobs at Humana.
Marketing & Communications, Software Engineering
Posted on Thursday, January 18, 2024

Become a part of our caring community and help us put health first

In the fast-paced, ever-growing world of healthcare, Humana relies on the latest technology and trends for sharing and storing information, communication and security. The Marketing, Regulatory and Operational Communications team is seeking a qualified and highly motivated Senior Marketing Campaign Developer focused on providing marketing database management, business data strategy and marketing consultation to support enterprise-wide messaging campaigns.

As a Senior Marketing Campaign Developer (or internally known as a Senior Professional, Database Marketing), your primary focus will be in the requirements gathering, data mapping, development and execution of our marketing campaigns including direct mail, email, live and automated calls and other digital channels. You will implement best-known practices and develop key relationships with all impacted business areas.

Key Role Functions

  • Partner with associates in other business areas to define business needs and help translate those needs into system requirements

  • Provide consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications

  • Collaborate with business partners to implement communication strategies through campaign development, enhancement, and maintenance

  • Data consultation, data strategy and implementation of consumer messaging programs

  • Work with IT and multiple business partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing

  • Continually identify ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end-to-end process

  • Develop an appropriate knowledge of Humana’s vision and strategy as well as program design in order to support business strategy

To be successful in this role you must possess the ability to collaborate with cross functional teams including Information Technology and in-line business teams (e.g. Marketing Communications, Clinical, Web) as well as a keen analytical mindset with the capability to independently navigate and address various priorities.

Only persons with authorization to work permanently in the U.S. need apply. EEO

Use your skills to make an impact

Required Qualifications

  • Bachelor’s Degree in Math, Statistics, Computer Science or a related quantitative field and a minimum of 3 years of campaign development experience OR a minimum of 5 years of experience without a degree

  • Experience with IBM Unica and/or Adobe Campaign

  • SQL programming

  • Experience with documenting and/or gathering requirements

  • Database marketing including campaign management and coordination, end-user needs identification, specification of content and testing requirements

  • Ad-hoc query tools and data repositories that support data extraction

  • Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

  • Salesforce Marketing Cloud Certification

  • Prior health insurance industry experience

  • Understanding of marketing metrics and program measurement

Additional Information

This role is a nationwide remote role. Candidate must be able to accommodate EST time zone.

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

  • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

  • Satellite, cellular and microwave connection can be used only if approved by leadership

  • Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

  • Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

  • Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

  • Health benefits effective day 1

  • Paid time off, holidays, volunteer time and jury duty pay

  • Recognition pay

  • 401(k) retirement savings plan with employer match

  • Tuition assistance

  • Scholarships for eligible dependents

  • Parental and caregiver leave

  • Employee charity matching program

  • Network Resource Groups (NRGs)

  • Career development opportunities

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [email protected] with instructions on how to add the information into your official application on Humana’s secure website.

Scheduled Weekly Hours


Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay decisions will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$76,800 - $105,800 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

About us

Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

This job is no longer accepting applications

See open jobs at Humana.