DESCRIPTION

Amazon Ads is seeking a customer-obsessed Senior Channel Manager to own the strategy, governance, and overall excellence for two of our most important, complex marketing channels: email and mobile. This role will be instrumental in driving usage of our portfolio of self-service advertising products and enabling our advertisers to achieve their business goals. In this high-impact, high-visibility role, you will define, test, and scale best-in-class customer experiences across email and mobile. You will establish standards, processes, and guardrails to ensure continuous optimization and improvement and drive the launch of new features and solutions to enhance the in-channel customer experience. You will be accountable for the performance of our email and mobile channels, tracking and analyzing key metrics such as reach, engagement, attributed actions, and sentiment/VoC. Using data-driven channel insights, you will influence the decisions and priorities of multiple stakeholders across Marketing, Product, Engineering, and Analytics.

The successful candidate will have extensive experience building and optimizing high-performing marketing programs, particularly related to email and mobile channels. You should be able to work both strategically (generating bold and innovative ideas) and tactically (managing martech, analyzing data, removing blockers). Top-tier problem-solving abilities, strong communication skills, and a proven track record of delivering results in ambiguous environments are essential for this role.


Key job responsibilities
Own end-to-end channel strategy, governance, and overall excellence
* Develop a comprehensive strategy for the email and mobile marketing channels that works back from the customer experience
* Continually evolve this strategy to meet the changing needs of our customers and business
* Establish guardrails, processes, and mechanisms to ensure high-quality, scalable channel operations and performance

Define, test, and scale best-in-class customer experiences
* Design, test, and implement innovative customer experiences across email and mobile channels
* Continually raise the bar for the customer experience by establishing strong standards and processes
* Drive the launch of new features and solutions to enhance the customer experience in-channel

Collaborate cross-functionally
* Partner with Product and Engineering teams to define roadmaps and improvements for the customer experience in- channel
* Work closely with Analytics teams to create and optimize performance reporting and understand channel trends
* Influence priorities and decisions across multiple stakeholder teams

Measure and optimize channel performance
* Track and analyze critical performance metrics like reach, engagement, attributed actions, and customer sentiment
* Use performance reporting to continually uncover key insights and identify customer opportunities
* Leverage findings to continuously optimize the customer experience in-channel and make strategic decisions